AI MKT Persona
from enzymedica®
AI Persona Version Log
| Version Date | Summary of Updates | Trained Data/Inputs | Notes |
|---|---|---|---|
| Jul 30, 2025 | Initial release | - Market research database (2013–2024) - Brand style guides (2025) - Amazon demographics (2025) | First-round implementation |
| [Upcoming] | Content enhancement | - New market research data/videos | Improve data recency and relevance |
Ongoing AI Persona Updates
To ensure the AI persona agent remains current and accurately reflects evolving consumer behavior:
Marketing Support & Alignment
The Marketing team shares all new research (e.g., surveys, focus groups, audience insights) with the AI team via the Marketing Drive or direct email.
Monthly Maintenance
The AI team conducts monthly reviews and integrates key findings and updates into the persona to maintain relevance and effectiveness.
Shared Updates & Feedback
All updates are versioned and logged, with summary changes shared with the Marketing team to ensure ongoing alignment and feedback.
