Why Is It So Hard for Americans to Get Enough Fiber?

Feel like you just can’t hit your daily fiber goals? You aren’t alone — 95% of Americans are in the same boat. But why? Why is it so hard for Americans to get enough fiber? 

Plenty of reasons: 

• Fiber is only found in plant-based foods that are unprocessed, but modern food processing often removes the fiber from foods. 
• Whole foods are more expensive and often require cooking and more preparation. 
• We’re eating foods that are high in salt, added sugars and fats instead of those that provide fiber. 
• Even when you fill your plate with fiber-rich foods, you have to eat a lot to reach your daily goals! 

Women ages 19 to 50 should aim to get 25+ grams daily, while men need 38 grams. We’ve made it easier to boost your fiber intake by 5 grams daily!